Bighorn Design Studio Cheyenne branch manager Brittany Esposito poses for a photo inside the new West Lincolnway store Thursday, Oct. 31, 2019, in downtown Cheyenne. The Sheridan-based chain just opened its Cheyenne store Saturday. Michael Cummo/Wyoming Tribune Eagle

CHEYENNE – Downtown Cheyenne is now home to yet another new business with its roots in the Cowboy State.

Bighorn Design Studio opened its storefront Saturday, ready to help local businesses do everything from designing a logo to selling merchandise online.

The Sheridan-based company, started by PJ Treide, currently has six storefronts throughout the state where businesses can get help with marketing, branding, screen printing and design. Most recently, Treide decided to bring those services to the business owners in Cheyenne.

“When the perfect location opened up down on Lincolnway, it was time for us to jump at it,” Treide said. “We’re super excited. We think Cheyenne’s a perfect fit for us, with a great market – really untapped for what we do.”

The new store sits at 307 W. Lincolnway and features Wyoming-themed clothes and gifts, but the company does more than sell merchandise.

“The retail space really is our showcase,” Treide said. “We want it to be a fun space where people can come down and shop or hang out, but it’s also the first step in people realizing the types of products we offer.”


Wyoming-based merchandise is seen inside the new Bighorn Design Studio store Thursday, Oct. 31, 2019, in downtown Cheyenne. The Sheridan-based chain just opened its Cheyenne store Saturday. Michael Cummo/Wyoming Tribune Eagle

Along with merchandise, Bighorn Design Studio provides logo design services and social media marketing. A large focus for the company right now is e-commerce, where they can help businesses sell their merchandise online. Treide pointed to the growing online shopping trend as a reason for looking at e-commerce sales.

“It’s really about helping people get their product outside of our state’s boundaries and take advantage of markets that exist outside of our state,” Treide said.

The company will help businesses through each phase of the process, from design all the way to distribution and order fulfillment, using goods that are made in Wyoming. Before joining the Bighorn Design team, Bria Hammock used Bighorn to print products for her other company, Go Slo Wyo. Hammock was brought on board after the Bighorn Design staff saw her work.

“We are a super arts-focused kind of company,” Hammock said.

Right now, the shop features paintings from two local artists, and Hammock said they plan to get more local makers and artisans on board to expand the collection.

“We have a forward focus on supporting the arts and making them more than they are in Cheyenne, or at least doing our part to help,” Hammock said.

In downtown Cheyenne, Bighorn Design Studio is just a small part of ongoing business growth.

“There’s just so much going on downtown in Cheyenne now,” Hammock said. “In the last couple years, it really seems like we’ve turned a corner of things and shops and events being offered to the community. I’m just really excited to be a part of that.”

Before the studio’s completion, representatives from the Downtown Development Authority toured the shop. The DDA’s main goal is to further the development of downtown.

"I love the outreach that Cheyenne has put forth to really make us welcome,” Treide said.

DDA Executive Director Vicki Dugger has spearheaded downtown development over the last year, focusing on business collaboration and the look of downtown.

“We are definitely seeing some of these storefronts and businesses that have been empty for awhile, sometimes years even, starting to fill up,” Dugger said.

Dugger said the nature of Bighorn Design’s business makes it the perfect fit for its location. It’s situated near businesses like The Quilted Corner, The Prairie Rose and Alexis Drake.

“It’s very complimentary with the businesses around it,” Dugger said. “You need that kind of synergy.”

Bighorn Design Studio had its grand opening Saturday and will host an official ribbon-cutting ceremony with the Greater Cheyenne Chamber of Commerce on Nov. 7.

Hammock said, “I think it’ll be really fun to see what happens in the next couple of years with all of the businesses downtown, because I think we all complement each other really well.”

Margaret Austin is the Wyoming Tribune Eagle’s local government reporter. She can be reached at maustin@wyomingnews.com or 307-633-3152. Follow her on Twitter @MargaretMAustin.

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