CHEYENNE – About 40 employees at Sierra Trading Post have lost their jobs in a restructuring of the digital operations of its parent company.
Sierra Trading Post is a catalogue and online retailer that sells clothing for men, women and children, along with outdoor gear and apparel. It is headquartered in Cheyenne on Campstool Road in the Cheyenne Business Parkway.
It was not clear from a company statement whether all of the job losses were in Cheyenne.
The TJX Companies Inc. bought Sierra Trading Post in December 2012. At that time, TJX reported that Sierra Trading Post had about $200 million in annual revenue.
On Monday, TJX did not say how many people work at Sierra Trading Post. In 2015, the company reported about 700 employees. It has 12 retail locations nationwide, with two in Wyoming – one in Cheyenne and one in Cody.
TJX, which also owns Marshalls, T.J. Maxx and HomeGoods, established a digital operations group during the last several months to better support its U.S. online businesses, TJX spokeswoman Doreen Thompson said in an email.
“Some positions, primarily at Sierra Trading Post, have been eliminated as a result of this restructuring,” Thompson said. “We understand that this may be a difficult time for our affected associates, and we are very grateful for their hard work and dedication to the company.”
Most of the digital organization for TJX is based at its corporate facility in Massachusetts. Some Sierra Trading Post employees in Cheyenne were given a chance to move there, according to Thompson. Other jobs were eliminated through restructuring.
TJX is providing a severance package and other support to local employees whose jobs were cut, Thompson added.
“Some of our associates supporting fulfillment, customer service and returns, site product content, information technology, human resources and finance will continue to be based in Cheyenne,” Thompson said in the email.
A memo sent Friday from TJX to Sierra Trading Post employees said TJX will integrate some of its digital support functions from across the business to form centralized functions. The company also created a new TJX Digital U.S. organization, the memo said.
Sierra Trading Post was founded in 1986 in Reno, Nevada, as a catalogue company. It opened operations in 1992 in Cheyenne, which included moving its headquarters here, and opening a retail store and fulfillment center.
Sierra Trading Post started an expansion project in May 2015 that would double the size of its fulfillment center.
Sierra Trading Post was the first business to build in the east business park along Campstool Road, owned by Cheyenne LEADS, Anja Bendel said. She is the director of business development for Cheyenne LEADS, the economic development arm for Laramie County.
Sierra Trading Post has been a strong supporter of Cheyenne LEADS and the local community, Bendel said Monday.
The loss of 40 jobs is difficult for those involved, Bendel said. But the layoffs occurred as part of a regular business cycle, when a company merges and goes through restructuring, she said.
The job losses should not be seen as a sign that reflects the overall economy, Bendel said.
“It is unique to the business situation at hand,” she said.
“It is certainly not anything we welcome,” she said of the layoffs. “But it is a product of the restructuring. They (TJX) are positioning themselves to grow in certain directions.
“There might be some opportunities or something new in the future,” she said.
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