Rene Williams, owner of 4th Street Studios in Laramie, examines glass beads made by participants in a Science Loves Art workshop. Patrick Wolfinbarger photo

Visiting downtown Laramie merchants, a shopper will find businesses selling goods and services that provide vitality and variety essential to keep the area thriving. Shoppers can find coffee shops, kitchenware, outdoor equipment, restaurants, barber shops and more.

There are a few places, however, that when visitors step through the storefront door, they become the product. If the customers don’t find their experience enjoyable, even memorable, the small business owners know they won’t be coming back. So what’s a businessperson to do?

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