Pamela King, left, Better Business Bureau Serving Northern Colorado and Wyoming president/CEO, and Jill Kline, Wyoming Small Business Development Center director, sign a collaborative agreement to enhance awareness of the services the two organizations offer businesses in Wyoming as SBDC staff members watch during a 2018 ceremony. Courtesy Photo

Looking back over her 25 years as president and CEO of the Better Business Bureau Serving Northern Colorado and Wyoming, Pamela King said it’s easy to point out the one thing that had the greatest influence on the organization dedicated ethical business practices.

“As with a number of organizations, probably the event that made the biggest difference with BBB was the internet,” King said. “Not only from the standpoint of being able to communicate with millions of people around the world, but from the standpoint of that’s how a lot of scams and fraud are perpetrated now, too … identity theft, as well as phishing scams, online theft and all of those kinds of things. That was probably the biggest event in the last 25 years that really transitioned BBB to be high-profile in the marketplace.”

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