Shelley Polansky BBB

Shelley Polansky BBB


Shelley Polansky


Small and large businesses often have good stories to tell, but with all the changing and urgent news surroun-ding the pandemic, those stories could easily get lost.

Even in tough times, businesses can connect with their existing and new customers by engaging in positive brand storytelling. Businesses can tell their stories in authentic, compelling ways to involve customers and help build relationships. They have many ways to do so, including being nominated for the 2021 Torch Awards for Ethics, the most prestigious honor the BBB can present to a business for daily practicing the high standards it promotes.

Shelley Polansky is president/CEO of BBB Serving Northern Colorado and Wyoming.

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