Halladay Motors photo

Members of the Halladay Motors team accept the Better Business Bureau Torch Award for Ethics on April 18 in Loveland, Colorado. Photo courtesy BBB

Cheyenne’s Halladay Motors won this year’s Better Business Bureau Torch Award for Ethics in the large business category.

The auto dealership has been locally owned since Carl Halladay Sr. started the business in 1944. The dealership was passed to Halladay’s son, Carl Jr., and he sold it to Tim Joannides in 1993.

In 2016, current owner Jim Casey took over after more than 30 years in the automobile business. His company includes the entire Halladay Auto Group – Halladay Motors Cadillac Buick GMC, Halladay Nissan, Halladay Subaru, and the Halladay Paint and Collision Center.

Casey accepted the award on behalf of the company at the Better Business Bureau Foundation Serving Northern Colorado and Wyoming’s 21st annual Torch Awards event April 18 in Loveland, Colorado.

“It was a humbling thing to get,” he said. “It was an affirmation that our company values have taken root. The cornerstone of our business is ethics and integrity.”

Casey believes integrity begins with how a business treats its employees, customers and the community it serves. Halladay supports a number of Laramie County organizations, including Climb Wyoming, Youth Alternatives, United Way of Laramie County and the Boys and Girls Club of Cheyenne.

“Some of our employees even have routes for Meals on Wheels,” he said. “I value the type of community Cheyenne is and the opportunities it provides, especially a safe environment for our children to grow up in.”

Growing up in a military family, Casey said Halladay prioritizes veterans organizations, as well.

Maintaining a high level of ethical standards is no easy feat. It requires extensive training and finding employees who share the company’s vision.

“It starts with how we treat each other as coworkers,” he said. “The majority of my management staff started here from other positions. Our employees all sign an integrity statement that there’s no right way to do the wrong thing.”

His convictions often trickle down to customers, especially when it comes to disagreements with manufacturers over warranties, repairs and replacements.

“We want to make sure we’re ethical with how we deal with vendors,” he said. “But, of course, we place a lot of value on taking care of our customers. I don’t always agree with what the manufacturer does in a given situation, so I do what I consider right, and our employees also have the power to do that.”

This means staff members can make decisions that ultimately cost the business money without immediate approval if they feel it’s the best thing to do.

He uses a recent dispute between a warranty company and customer as an example.

“Actually, while I was in Loveland for the Torch Awards, one of my service advisers had a customer with a vehicle issue. The warranty company wouldn’t pay for a diagnosis, and it would have cost $700-$800 just for that. He said, ‘I just did what you’ve taught me and told him we’d take care of the diagnosis.’ The company did pay for the repair, but the important thing was that my employee wasn’t afraid to make that decision.”

Torch Award winners are all nominated by members of their community. They’re evaluated and judged by an independent panel of board members and past Torch Award winners, who review entries based on commitment to ethical practices.

Businesses are nominated by peers, employees, colleagues and customers. They’re then vetted to confirm they’re in good standing with BBB and free of advertising issues and government actions. Nominees that pass vetting are then invited to apply for the award, which involves working with a team of students from the University of Wyoming, Colorado State University or the University of Northern Colorado to prepare the application for judging.

This year’s winners were:

Small business category: AGPROfessionals in Greeley, Colorado

Medium business category: Jonah Bank of Wyoming in Cheyenne

Large business category: Halladay Motors in Cheyenne

Nonprofit category: Fort Collins Habitat for Humanity in Fort Collins, Colorado

Nominations for the 2020 BBB Torch Awards for Ethics are now open. To nominate a business or nonprofit, visit www.bbb.org/wyoming-and-northern-colorado/bbb-torch-awards-for-ethics/entries/nomination. The deadline is June 30.

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