Shelley Polansky BBB

Shelley Polansky BBB

BBB NEWS

Shelley Polansky

President/CEO

Within a matter of weeks, the COVID-19 crisis disrupted business as usual, leading to multiple business closures, businesses barely surviving, and a few shifting and even thriving.

Two words come to mind as to why some businesses are making it and others ended up having to shut their doors: resilience and trust. Resilience from being able to embrace new ways of operating and flexing what’s offered. And trust from incorporating practices that generate customer loyalty and give businesses a competitive advantage.

Shelley Polansky is president/CEO of BBB Serving Northern Colorado and Wyoming.

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