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Trust is crucial to starting and building a business – trust with customers, trust with clients and trust with employees. Trust, along with an ethical approach in business dealings, gets noticed locally and globally, helps retain a healthy customer base and leads to great word of mouth.

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Because I facilitate team sessions for a living, I’ve seen lots of team interactions. All kinds of drama, some shouting and tears, but also lots of laughter, joy, and bold action. Much about teamwork has been researched, dissected, and discussed. Yet lately, I’ve been thinking a lot about an…

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Not every generation approach spending the same, so when it comes to marketing a growing business, companies can customize their strategies to target different customer demographics. Doing so builds trust with customers through an understanding of not only their shopping habits, but what the…

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The new tax law is great news for favorable for small business. Owners of pass-through entities deduct up to 20 percent of their business income on their personal tax return, subject to certain limits. Increased deductions for capital expenditures will shield income for property owners who m…

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This month marks the 20th anniversary of the BBB Torch Awards for Ethics Program. When we first presented the Torch Awards, ethics was not discussed much nor was much written about it. In fact, when we were launching the program, the question I received from everyone I encountered was “What …

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I just saw “Black Panther” – waiting until the blockbuster movie came to my little town in the middle of Wyoming. I saw “Wonder Woman” last summer, and I have to say that, in terms of the way women were depicted in the movie, I liked Black Panther better

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Small businesses can be an easy target for scammers who are employing various and more advanced schemes to rip them off—unless business owners have the tools in place to outsmart their cheating.

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Small businesses are increasingly among the most frequent targets of cybercrime.  According to the 2017 Verizon Data Breach Investigation Report, 61 percent of all security breaches hit businesses with fewer than 1,000 employees.

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Having the right approach in sales is critical for running a successful business—it’s not just about providing a great service and a great product, but it takes building and keeping customer trust.

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As natural gas and oil prices began to drop in the late 2000s, Wyoming’s largest operators began selling oil, gas, and coal-bed methane assets to smaller operators who hoped to extend the assets’ economic life, particularly coal-bed methane operations. But for many of the small operators the…

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Is anyone ever really ready for the holidays? It’s hard enough to keep up as a shopper, but if you also work in e-commerce fraud prevention, you know you’re guaranteed a crazy ride.

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America has a big problem. Our jobs are going to go away, and, collectively, we're acting as if nothing is going to change. Leaders fixate on "bringing back manufacturing jobs." But here's the thing: If we do bring them back, they still won't be done by humans. They'll be robot jobs. That's …

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At a time when consumers are exposed to thousands of marketing messages daily, are constantly connected to devices with a wealth of information available at any given moment, and when competition for customers is stronger than ever, brands need to find a way to connect with people.

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No matter what type of organization you own and operate, it’s critical to recruit and hire employees that will help you take your business to the next level. Many businesses make the mistake of jumping the gun and hiring people who have fancy job titles or winning personalities without ensur…

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Wyoming employers of all sizes, whether they know it are not, are locked in an ever-escalating arms race to keep their data safe and secure. Despite rising awareness of the risks of poor data security and poor preparedness for responding to data breaches, the number and average cost of a dat…

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In April we celebrated our 19th annual BBB Torch Awards for Ethics. All nominated businesses were judged and evaluated on the six TRUST! Principles: Transformation at the Top, Reinforce and Build, Unite the Team, Steer Performance, Treasure People and Enthusiastically Reinvest!

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Better Business Bureau was founded more than 100 years ago to help people find and recommend businesses, brands and charities they can trust. We embrace ethics everyday by encouraging businesses to build a foundation of trust within their organization.