The conference will draw on a wide variety of speakers from national and state businesses and organizations that will aim to improve business outreach and impact.
"The conference is an occasion for tourism businesses and destinations to harness knowledge, explore marketing opportunities and review the latest trends," said Diane Shober, director of the Wyoming Office of Tourism, in a release. "The sessions are not only educational but they offer tools and ideas that can be easily implemented."
The conference, which runs Feb. 10-12, lands soon after a report commissioned by the tourism office showed a 4 percent increase in visitors to the state, or a total of 8.67 million visitors, in 2012. The report also showed a corresponding uptick in tax revenues of 7.6 percent and a record $3.1 billion in visitor spending.
"I think we will continue to see this type of growth because Wyoming's tourism industry is 100 percent invested," Shober said.
Topics to be covered during the conference include marketing for mobile devices, email and social media; industry and legislative updates; and more.
One presenter, industry consultant Jay Baer, will focus in on the dos and don'ts of marketing, particularly pushing the need to provide information.
"Smart companies sell more by selling less because they focus on providing massively useful information, not promotion," Baer's presentation synopsis reads.
As with any event bearing the governor's name, Gov. Matt Mead has given his stamp of approval to the event.
"This conference is an essential one that everyone involved in Wyoming's tourism industry should attend," he wrote. "Like in years past, the agenda will be jam-packed again ... with programs both valuable and useful as your business moves forward in 2013."
A full schedule of speakers and events, speaker bios and registration is available here.
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