The companies, full-service marketing firm Warehouse 21 and "exhibit design/graphic production/hardware management group" Gizmojo, have recently been bidding many projects out together and felt the merger was a natural extension of where they were heading, said Warehouse Twenty One CEO Dave Teubner.
"It just felt right," Teubner told the Business Report. "We felt much more powerful and much more capable as a team. It made sense to be under one roof rather than fragmented."
The merger will do away with the Gizmojo name to avoid confusing clients and put it all under the Warehouse Twenty One roof — which happens to be a former plumbing store. According to the company's website, the 5-year-old company still averages 2.5 people per week coming in to buy plumbing supplies.
After the merger, the company will employ 13 people, Teubner said, including the three added from Gizmojo. The unification of the companies will happen by simply bringing in Gizmojo owner Dean Dexter as a full partner. According to Dexter, the team-up will help customers "create a larger impact through integrated marketing experiences that work across all mediums and environments."
Whatever the case, the companies see the merger as a step in the right direction.
"We're bullish about our opportunities," Teubner said. "Gizmojo brings a bit more of a national clientele than we've had and we think we can compete at that level."
Gizmojo clients include HP, Adobe, Toyota Motors, D&Y, Wyoming Business Council, L&H Industrial and NASA. Warehouse Twenty One clients include MIT, Cheyenne Regional Medical Center, Matt Mead for Governor, Warren Federal Credit Union, and the Wyoming Arts Council.
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